Ahad, Ogos 02, 2009

com 460 - 1

Communication is the most important skills that need to be acknowledge by every individual nowadays. As we were known, the priority of choosing or hiring a manpower in the most established company, depends on our ability to communicate with each other.

There are various statement that can define the term communication. According to Weaver [1949], communication can be define as all of the procedures by which one mind can affect another. Besides that, [Miller 1951] define communication means information is passed from one place to another place. And the research about communication widely broaden as Hovland ,Janis and Kelley [1953] view that communication is the process by which an individual or the communicator transmits stimuli that are usually verb to modify the behavior of another individual or the audience.

The first concept of communication is the perception that communication is a process. The word process, according to David Berlo [1960], its a continuous or non-stopped path. There will be no beginning and no ending. The term ‘process’ do not stop moving or static, just because its always moving and kinetic. Moving through their own path until it reach to a targeted destination.

Harold Lasswell [1948], stated that communication will be easily understand when we answer a few questions. It need us just to know about the messages, the effect of the messages and the way of delivering the messages by answering who said, what he/she said, through what, to whom and what happen to the receiver. But, most of the scholar rejected this view and they need more various point of view that can described the term communication.

The second concept of communication takes the communication itself as transactional. To be precise, this point of view acquire that communication was completely done as the sender of the message receive a feedback from the audience, in this context, the receiver of the message. Communication its not as simple as hypodermic needle model or the bullet model which is promoted by Forsdale during 1981. This concept also being agreed by Burgoon and Ruffner when they said if each people participating effectively in communication, it will create a perfectly comparable communication event.

The third concept to define communication is communication is symbolic. Imagine that something funny is going through your mind and you want to share it with others. As a symbol or sign tooks its part here, with an appropriate medium, the process of delivering the jokes will become completely done when you share about that jokes. Sharing with a piece of drawings, or a few words, or just a dotted laugh. And the smiles that comes from your friend’s face can also declared as his or her signs that he or she wants to tell you that jokes are really make his or her stomach going to boost.

Osgood-schramm’s produce model of communication that with a process of encoder, interpreter, or decoder delivered the message to a decoder, interpreter or encoder. The continuous process allow mutual interpreter to become either a source or a receiver. Feedback are assume as another messages that want to be delivered by the sender, who is actually a receiver for previous message, to express their response in a form of new message in order to communicate with the receiver, who are now previously take a role as a sender.

Take a break, and think of what is the best medium to the guy that are born with completely paralyzed, lying in front of you, just waiting for angel to cut off his breath, with his blind eyes, deaf, dump, want to tell you that he is muslim.

Mass communication have borrowed the word ‘communication’ in its term and rapidly broaden the definition of communication in different kind of ways. Accurately, the audiences and receiver become larger and larger until they do not attracted to us or maybe concerns us just for a few second to alert about our existence. It still need a sender but it can be either an individual, or an organization. And the receiver consist of large, anonymous, or heterogeneous number of audiences around the world.

The flexibility offered in interpersonal communication preferred you to arrange an appointment with your supervisor, either of making an announcement about uncertainty decision that you made for your company. The message is alterable and the feedback was quickly responded. It customized with an individual needs without creating unsatisfied or heart-feelings among others in the society.

The bigger audiences need a bigger speakers. Am i right. Evolution of mass communication take its parts here to begin a new era of communication. It started 2000 years ago, when the language, act as a body gestures in order to shared with others about your feelings. The developing process continues until the creation of a list of 600 characters known as primitive alphabet.

Functional requirements of society leads the developing process of communication. The production systems, defense systems, member replacement system and social control systems evolve as a new medium of communication which is primitive alphabet finally can be printed on a piece of paper.

During fifteenth century, print technology created by the europe. The benefit is, it was movable and easy to share because of the space given in a piece of paper was too small compare to the message, that want to be written or draw by the sender. The number of readers also increasing time by time as population growth in every parts of the world. It brings to another invention of a new machine that applied a steam power to print a newspapers. Multiple copies produced with a minimum error that can effect the significance of the facts delivered. Information spread wider and faster than before.

New distribution system support the mass communication process when the major transportation system is developed around the continent. An importance of transportation system in this scene should not be argued as a part of evolution in mass communication. Telegraph communicates people in different location with short or long sounds or with a symbols as dotted or dashes. And the biggest achievement in development of communication boost again with a creation of mechanical instruments known as telephone. This instruments connects society orally and vocally.

During 20th century, electronic communication helps us in any form of research needed to answer the question that are leads to another question. Process of communication do not stop or static. It moves beyond the eyesight when a sattellite was launched to improve the connectivity between every part of the world. Sattellite produce many kind of technology that brings more effective way to communicate between the societies. The power of communication can be conclude as a tools of searching the truth and the weakness of communication helps us to demolish the fake.

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