Selasa, September 29, 2009

IMPACT OF TELEVISION

Society had been affected and will continue to be affected, not only by television, but by media in general. Television is a constant form of entertainment and excellent source of information that is assessable by millions of people. The education content in children television is beneficial to preschoolers and students alike. However, television has been the blame for many of society faults because it is easy to contribute it to violence and a social lack of initiative. The idea of television as an informative and education media must be embraced in the future to receive its full benefits.
To be precise, the impact of television may be viewed from 2 kinds which are content effects and displacement effects. In detail, both effects may derived whether positive reaction or negative reaction from audiences. A part of the pros and cons performed by audiences may occur either that was intended by the industries and vice versa.

Content Impact

Nowadays, this invention is fully received by most of the population. Audiences may learn new things continuously from day to day. Content effects emphasized on the logical facts or information that are purposely to change the level of broadmindnesses and literacy of an individual as they are learning for specific facts and general attitudes to be implemented by them effectively. But, the perception from audiences are vary depend to their educational level, culture background, and their lifestyle. With high responsible to social development, media industries usually offended with unintended negative impact perform by the society. This situation refers to a condition where the public mislead the information specified to a negative issues that brought by television industries. For examples, as television notify public with a prediction by an expertise about the shortage in supply of sugar in the future, the unintended effect will then perform by certain numbers of entrepreneur by hiding their current stockpile with intention to grab better profit. Hence, the media literacy skills should be applied to those entrepreneurs where they have to limit the purchasing amount by the users to ensure maintain stock movement. Some other problems that are associated with unintended effects is violence include road rage, shootings, violent crimes, rapes, harassment, and assaults. The unintended positive impact will not be claimed by the industries because they need to promote themselves as a channel of developing social evolvement. It is hard for public to determine an accurate intention of media industries. But, currently, most of them are seemingly focused on greater revenues rather than serve an education to public.

Displacement Impact.

The other one will be displacement effects. This kind of effect refers to consequences of watching television without using the content of the information that are delivered by provider. For example, an adolescence might interact less or more either with their fellow colleagues or family members. This situation might need to be reviewed by the television industries. This kind of effects also may occur in same circumstances as the content effects brought of. Profit is the main target to television industries. Other example of Intended positive impact consist of promoting further discussion among social members or institution, create an opportunities to public in order to participate in live show presented in television. Other situations where public starts to move out from social responsibilities and enjoy more entertainment programs can be decided as uninteded negative impact where the purpose is actually to release a tension among society’s members. Neither intended negative impact, nor unintended positive impact will be claimed by the industries when public start talking about youth social problems or development with correspondence of television’s roles. So, an adolescence particularly, or public generally should developed strong characteristics that enables them to view the media literally.

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